Make a Difference with Simple A/B Testing

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Danielle Gordon

There are a lot of myths around A/B testing. They’re difficult to implement, difficult to keep track of, difficult to remove, and the costs don’t seem to outweigh the benefits unless you’re at a large company. But A/B tests don’t have to be a daunting task. And let’s be honest, how can you say you’ve made positive changes in your app without them?

A/B tests are a quick way to gain more user insight. We'll first start with a few easy A/B tests, then create a simple system to organise them. By then end, we'll see how easy it is to convert to a (A/B) Test Driven Development process.